Sdirect enhances shareholder engagement for the Webster Corporation
As one of Australia’s oldest and most respected agribusinesses, Webster Corporation had previously commissioned Sdirect to completely rebrand their company, unifying three successful businesses into one authoritative and cohesive platform.
To promote this new direction to their shareholders, Sdirect was further commissioned to redesign Webster’s 2017 Annual Report, so that it recognised Webster’s high regard for the people behind their brand. Their Annual Report therefore, needed to be a high quality document, not only representing the vastness of their operations across Australia, but also focused on clear communication and shareholder engagement.
This new creative direction was achieved by interviewing the working people who are the core of Webster’s success, combined with stunning photography and graphics. Sdirect also introduced new informative infographics and icons, so that shareholders can easily navigate their way through the report.
The Webster Corporation Annual Report now perfectly reflects the scope of their walnut, agriculture and water acquisition businesses, as well as reflecting their commitment to sustainability and the value of people to their brand’s success.