A fresh new look for CSR’s Annual Report
When we were commissioned to design and produce CSR’s annual report we were keen to demonstrate a fresh new direction in investor communications for this blue chip corporate. As one of Australia and New Zealand’s leading building products companies, CSR needed to showcase its trusted brands as well as educate stakeholders in how it was investing in its businesses and people and adapting to the changing way we live and work.
CSR has a reputation for excellence in annual reporting and Sdirect was committed to maintaining this high standard. We developed a family of modern icons to assist readers navigating the report. These icons identify the key areas of business focus and the company’s management strategies. Some of the other stand out features of the report include bold, simple two colour graphics using CSR’s trademark red, break out boxes for news items and engaging photography featuring people and projects.