Sdirect drives specialised
through CR Magazine
The Australian car rental business is an expanding sector. Our client, Rentsure, recognised the need to provide a strong voice in the industry and gave Sdirect the green light to develop an Australian first, CR magazine, a digital magazine exclusively for the car rental industry.
We were asked to create the magazine from concept through to digital publishing. From layout development to creative direction, We undertook extensive research, developed the logo and masthead – and even named the magazine. Also producing a comprehensive media kit to complement the magazine’s look and feel.
The final result is CR magazine, an entertaining mix of industry news, profiles, product reviews and releases along with thought leadership articles designed to inform and engage the Australian car rental market.