Sdirect creates strong brands and business relationships
Macquarie Leasing recognised that its brand had little cut-through in an increasingly competitive car leasing market.
Sdirect developed an integrated communication strategy to support their ‘making a difference’ campaign. This encompassed online, print and digital elements. An interactive website and support marketing material was designed and delivered successfully to market. This generated greater market focus and retention levels and increased brand awareness among Macquarie Leasing’s commercial clients. The strategy effectively increased the company’s market share and created new acquisition opportunities, enabling the bank to communicate with new and emerging business sectors.
The success of the strategy has led to a dynamic partnership between Macquarie Leasing and Sdirect.