Sdirect refines the
AHA (NSW) brand
The Australian Hotels Association (AHA) NSW needed to update it’s brand to reflect its diverse member base and further promote the opportunities that being a member could bring. The development of comprehensive brand guidelines, including the refinement of their existing logo and design development of visual assets and imagery were applied across a broad range of projects including print, online and digital channels. The creative direction was brought to life in their Corporate profile document, an important tool to market a range of partnership packages for allied businesses to formally align themselves with the association’s members.
This had to be a high quality communication piece, truly reflective of this vibrant, powerful and growing organisation. The new creative direction together with stunning location photography combined to create a real showpiece that samples a range of the 2,000 plus member establishments from high end city hotels to boutique winebars.
This bright and engaging document can now be used to proudly represent one of the country’s oldest industry associations in a fresh and contemporary manner.