Sdirect creates annual
reports that are relevant,
clear and engaging
FKP Property Group have built a very comprehensive portfolio centered around property that capitalised on their proven expertise in development, land subdivision, retirement village ownership and management, construction, property investment and asset management.
The big push for 2013 was to have stakeholders focusing on their successful retirement portfolio, making the report more concise whilst showcasing their savvy industry experience and quality assets, which sets them apart from their competitors.
It was Sdirect’s job to present FKP’s business model in a more comprehensive and direct fashion than previous reports and yet still focus on the diversification and integration of the business. Our creative design combines warm and approachable photography along with direct bold property images, and a softer, more cohesive colour palette. The effect created is far more succinct and fresh.
This new theme showcased how FKP stakeholders wish to live, work, retire and invest.