Creating just the right mood for the new Gardenia property development
When Sdirect was approached to devise a brand for the Gardenia property development in Sydney’s Lane Cove, we wanted to create a beautiful logo that reflected both the positioning of the development and its natural environment. Gardenia is a boutique block of 40 apartments set in the bushland of Lane Cove. Its ideal location close to the Sydney CBD with good transport links, schools, shops and restaurants makes it a perfect choice for investors and first home buyers.
The Gardenia branding employs a delicate typeface and flowing graphics inspired by nature set against a photographic background of foliage. A tranquil muted colour palette is used throughout creating just the right mood for this unique property.