Sdirect creates highly personalised DM for Sofitel
Sofitel Hotels offer a luxury accommodation experience for both corporate and private travellers around the world.
Sdirect designed a promotional campaign to attract previous guests of the Sofitel Hanoi. Residents of the Sydney and Melbourne metropolitan areas were encouraged to book with a Sofitel Hotel in their local area.
The Sdirect creative team designed a brochure that was highly personalised for every contact. Promotional offers varied depending on where recipients lived. The campaign was a great success based on a high acceptance rate.