Sdirect assists FKP transform to the Aveo Group
When FKP decided to reposition itself as a dynamic, dedicated retirement business, the Aveo Group was born. Sdirect managed their full company re-brand from end to end including logo design and the development of a ‘look and feel’ through to creation of all in-house collateral.
A new creative strategy was developed including lgo exploration, new typography, a fresh colour palette and an engaging photographic style to establish the right tone of voice for Aveo. This was applied across multiple touchpoints including signage, stationery, stakeholder communications, presentations and promotional material.
Finally, to ensure the new branding was correctly applied, a detailed brand book was delivered with comprehensive guidelines.