Sdirect creates lasting impressions
Multiplex required a direct mail invitation to capture the interest of high end real estate investors and interested property buyers. The invite had to represent the extraordinary quality of the Leighton Beach properties.
The exclusive piece was housed in a strikingly branded envelope made to a non-standard size, a sophisticated 12 page information invite grasped the readers’ attention and an exclusive offer to view the property before it was advertised was the perfect call to action. The response was outstanding with Multiplex receiving record walk throughs before the development was even listed.