Sdirect creates original
and highly innovative
Sdirect developed an innovative online calendar portal that would generate revenue for its clients with a caring and personal touch. The calendar portal enables end users to completely personalise each calendar with images and important dates.
The calendar campaign enjoyed enormous success for Compassion Australia. It kept the sponsors engaged all year and stabilised the charity’s sponsorship base in a very difficult economic climate. This calendar campaign has been recognised in the communications industry as a pioneering and innovative product that has transformed the means by which people communicate on a one-to-one basis.