Sdirect takes Goodman Fielder in an exciting new direction
Goodman Fielder is a company which prides itself on delivering quality products to its customers and creating value for shareholders. It also recognises the value of working with a supplier who knows and understands its business.
So when Sdirect was challenged to take a new approach with the Company’s annual reporting, it was our time to shine. The brief was to make the reports more accessible and engaging while ensuring the design reflected Goodman Fielder’s strength, its commitment to the future, depth of brands and solid management.
The successful end result was a reporting suite consisting of a hard copy printed annual report and annual review, Notice of Meeting and mailing flysheet as well as a HTML annual review. All delivered on-time and on-budget for a delighted client.
After completing a successful re-vamp of Goodman Fielder’s employee newsletter last year the ongoing challenge has been to keep it fresh and engaging. Sdirect had taken the previous dull and text heavy publication and breathed new life into it with a bold, energetic tabloid format.
The new creative direction lifted engagement and encouraged employees to read about what was happening in their company and proved to be a huge success.
“InFielder” presents information in bite-sized pieces enlivened with the bright imagery that abounds in this dynamic and varied “house of brands”. Twelve months/four issues in it is a true reflection of an exciting business, the newsletter continues to appeal and is creating internal conversations and underpinning employee loyalty and engagement.