Sdirect rebrands one of Australia’s leading technical security companies
TSS (Technical Security Services) has become one of Australia’s leading information security companies, successfully helping to protect Australian businesses from cyber threats. To build further recognition for their company within the market space, TSS required a brand visibility and a language that would not only support their continued growth, but would also represent their key attributes in a clear and engaging tone.
TSS commissioned Sdirect to create a brand that reflected their technical excellence, independence and integrity, but was at the same time fun, edgy and way ahead of the curve. Their brand needed to engage both large and small business clients, presenting TSS as the pre-eminent cyber security specialists in Australia, but who are also approachable, trustworthy and affordable.
The rebranding and repositioning of TSS was achieved by creating a new logo and colour palette for their brand, and by redesigning their website, company signage and all visual assets. Their new website is now easy to navigate, engaging and user-friendly, and TSS is well positioned for future growth.